NO. 02 · SEO · EDITION 1.0

Programmatic SEO That Survives Updates

Build large page sets that pass a quality gate and keep ranking after core updates.

$149

PDF · 89 pages · 9 templates · 30-min call · Verified 2026-10

Includes a call of 30 minutes with a specialist from the desk. Book within 60 days of purchase.

Full refund within 30 days, no questions. Free updates to this edition.

Google says its March 2024 changes cut low-quality, unoriginal content in results by 45%, and its spam policy now covers pages made at scale however they are produced. This is the working manual for page sets that keep ranking: choose a pattern worth building, make the dataset the product, and run a quality gate that decides which pages Google ever sees.

About this book

In March 2024 Google rewrote the rules for pages made at scale. Its scaled content abuse policy covers many pages made mainly to rank, however they were produced, and Google tells site owners to keep such pages out of Search themselves. Google has also said its systems can lose trust in a whole site because of weak programmatic pages.

This book shows how to build a page set that survives: how to pick a query pattern where each page answers a different question, how to assemble data your competitors do not have, how to design templates that change with the data, and how to run a quality gate that indexes, holds back or retires every page by rule. It covers crawling and indexing at scale, measuring each pattern on its own, and what to do when an update hits.

It is written for SEO leads, growth engineers and agency owners who have to ship large page sets and explain the results to someone with a budget. It comes with nine templates, including a working quality gate script. Every number carries its source and date.

How to use this book 5
01 What changed, and why most page sets die 9
02 How Google judges a page set 19
03 Choose a pattern worth building 27
04 The dataset is the product 35
05 Templates that change with the data 41
06 The quality gate 49
07 Crawling and indexing at scale 57
08 Measure by pattern, not by site 65
09 When an update hits, and the 90-day plan 73
How this book was verified 79
All sources 81
The template pack 85
Changelog for this edition 87

INCLUDED

Your 30-minute consultation

Every copy of this book includes one video call with a specialist from the desk, to apply the book to your situation.

01Get your linkIt comes with your download, by email and in your account.
02Book within 60 daysPick a time. Send your site, account or question ahead if you can.
03Leave with next stepsWe work through your case using the book's method and its templates.

The call is practical marketing guidance. It is not legal, tax or financial advice.

What's inside

The book, plus 9 templates you can use the same day.

pseo-pattern-scorecard.xlsx SPREADSHEET Scores up to 20 query patterns on five tests from a random sample of 30 variations each, and flags patterns that should not be built.
dataset-coverage-audit.xlsx SPREADSHEET Field-by-field coverage for every entity: which fields can be fixed template sections, and your real publishable page count.
page-template-spec.docx DOCUMENT The template specification: modules, data conditions, variants, copy rules, linking rules and markup, with the review checklist.
quality-gate.py SCRIPT Runs the quality gate on a CSV of pages: data minimums, freshness, near-duplicate similarity between siblings and demand. Writes a state and a reason for every page.
quality-gate-sample.csv SAMPLE DATA 40 example pages to run the gate script on before using your own.
robots-and-sitemaps-pattern.txt CONFIG robots.txt rules for filters and search, a sitemap index split by pattern and batch, and response codes for every gate state.
index-monitor.xlsx SPREADSHEET Weekly tracker for the four numbers per pattern: index rate, visible rate, clicks per indexed page and not-indexed mix, with flags and a trend chart.
update-response-log.xlsx SPREADSHEET Diagnose a Google update by pattern before deciding: comparison windows, before-and-after numbers, shape, evidence and actions.
pseo-90-day-plan.xlsx SPREADSHEET The 13-week plan from pattern choice to a second gated batch, with owners, exit criteria and due dates.

THE RECEIPTS

Sources this book draws on

The main sources behind the numbers in this book. The book cites each one in the sentence where it is used, and lists every source with the date we accessed it.